Filipino – ThinkCultural https://thinkcultural.com Accept, Appreciate & Celebrate Diversity Thu, 10 Feb 2022 06:53:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://thinkcultural.com/wp-content/uploads/2021/05/cropped-favicon-tc-32x32.png Filipino – ThinkCultural https://thinkcultural.com 32 32 Christmas https://thinkcultural.com/events/christmas/ https://thinkcultural.com/events/christmas/#respond Wed, 26 May 2021 12:18:54 +0000 https://www.thinkcultural.com/?post_type=portfolio-item&p=7214

Christmas and the days leading to Christmas are the most important days of the year for various retailers worldwide, and the same in Southeast Asia. Though many Southeast Asian customers do shopping during Cyber Monday, Black Friday, and other sales held in November and December, there will be last-minute customers who need to do some shopping a few days before Christmas. Considering that time is a sensitive issue, publishers and advertisers should promote products that guarantee fast delivery.

]]> https://thinkcultural.com/events/christmas/feed/ 0 YES Sale (Year End Sale) https://thinkcultural.com/events/yes-sale-year-end-sale/ https://thinkcultural.com/events/yes-sale-year-end-sale/#respond Wed, 26 May 2021 11:50:33 +0000 https://www.thinkcultural.com/?post_type=portfolio-item&p=7184

Year-End Sale (YES) starts from October and runs throughout till December every year. Like Year End Sale, advertisers utilize this sale for clearing out the remaining stock from the earlier seasons. Also, they run attractive site-wide offers to grab customers’ attention.

As it is a competitive time of the year for affiliate exposure allocation and available offers, it is significant to ensure that advertisers plan with the offers they select to run and book exposure with affiliates early. It causes broad exposure for advertiser offers, making the most out of this profitable period.

]]> https://thinkcultural.com/events/yes-sale-year-end-sale/feed/ 0 Mid-year sales https://thinkcultural.com/events/mid-year-sales/ https://thinkcultural.com/events/mid-year-sales/#respond Wed, 26 May 2021 11:29:55 +0000 https://www.thinkcultural.com/?post_type=portfolio-item&p=7162

Starting from 21st May and continuing till 21st June is the time for Mid-year sales in Southeast Asia. It is a significant time when advertisers run discounts and promotions of about 70% or more on products and services. It is when they try to get rid of the old stock and prepare for the new season.

Publishers can prepare for promoting the advertisers in Southeast Asia. But, first, they need to find which advertisers are planning to run promotions and reach them in advance.

]]> https://thinkcultural.com/events/mid-year-sales/feed/ 0 Chinese New Year https://thinkcultural.com/events/chinese-new-year-2/ Mon, 10 May 2021 14:58:40 +0000 https://www.thinkcultural.com/?post_type=portfolio-item&p=6843

Chinese New Year, also popularly known as Lunar New Year, marks the start of the Chinese calendar. People celebrate it in January or early February. In Malaysia, the Chinese New Year is considered one of the main holidays. In addition, it is a national holiday in Indonesia, Brunei, Singapore, Vietnam, and the Philippines.

It is the right opportunity for brands who want to target their ads to specific market segments. During the Chinese New Year, customers spend nearly 821 billion yuan on dining and shopping. People visit their relative’s house and give red envelopes, family reunion. They make various kinds of dishes, including dumplings, noodles, chicken, and other seafood.

Chinese New Year is all about food, wealth, and shopping. Therefore, this is one of the best times for brands advertising shopping, gifts, and wine. The unique thing about this festival is it is not celebrated by those living in China but in other areas and by those of Chinese descent who live in other parts of the world. So, as a brand, you should have an advertising plan during this time of the year.

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