It is one of the most significant shopping holidays globally as it marks the start of the shopping season. Black Friday is an informal name for the Friday following Thanksgiving. It is regarded as a significant shopping event for advertisers, as the competition is vast. Advertisers run nearly 50 to 70% off products to engage consumers before the Christmas season starts.

Cyber Weekend is the weekend of Black Friday, generally running from Saturday to Monday. These four days, the sale goes on across different advertisers. As a result, advertisers who participate in Black Friday/ Cyber Weekend can make sure they remain competitive and benefit from the enhanced customer demand.