About Us
ThinkCultural started as a multicultural marketing specialist and has evolved into a U.S.-focused programmatic media vendor. Today we deliver performance-first PMP deals and managed campaign services that combine premium SSP inventory and a hands-on execution team — designed to drive measurable outcomes for programmatic and IO buyers. Founded to connect brands with diverse communities; now focused on broad U.S. market performance. Specialties: PMP curation, SSP integrations, managed campaign execution, and measurement. Agency & IO friendly — we operate across DSP seats or via IO-based managed placements.
Leadership
ThinkCultural is wholly owned and operated by Priya Sharma, an Indian-origin media veteran with over 17 years of experience in Digital Advertising. Over these two decades, Priya has had the distinct honor of working in leadership roles across multiple global corporations in the US and India while handling yearly budgets in the range of $500K to $1Mn per client.
While working in the digital media sector for more than a decade, Priya realized a huge gap in understanding the multicultural advertising space. Brands and advertising agencies are always focused on general market audiences (Caucasians) while drafting a media plan, but as per the trend in population growth across USA & Canada, immigrants and multicultural ethnicities have seen massive growth.
Priya plans to bridge this gap by helping brands and agencies reach this audience pool through an online multicultural audience platform and making it easy for clients to run multicultural campaigns at ThinkCultural.
From Multicultural Roots to Performance-First Curation
ThinkCultural started as a multicultural marketing specialist and has evolved into a U.S.-focused programmatic media vendor. Today we deliver performance-first PMP deals and managed campaign services that combine premium SSP inventory and a hands-on execution team — designed to drive measurable outcomes for programmatic and IO buyers.
Inventive & Evolving Advertising Technology Solutions
Our unique marketing solutions evolve as technology advancements help brands reach more customers. We focus on emerging technologies like Programmatic ad buying and Connected TV.
Our team has had several years of experience in multicultural marketing, helping businesses reach their target audience and grow revenue. We know how to do customer research and the approach required to create campaigns that turn audiences into paying customers.
Using market survey results, various demographic indicators, culture, and language tags, we have developed a series of methods to define and engage with ethnic customers. Regardless of your target audience, we help you find practical and innovative ways to engage with them in their regular lives. We help big and small brands reach Asian Americans, no matter the size of the venture. With decades of experience in the USA and Canadian markets, we can execute campaigns across Display, Mobile, Native ads, Video, Audio, and Connected TV.
Our Approach To Multicultural Marketing
Multicultural Knowledge
We are a knowledge-based multicultural marketing agency where the continuing success of our clients is the only objective of our business. We have an in-depth understanding of Asian culture. Therefore, it is not surprising that we have worked with over 700 websites from the Asia-Pacific region.
Insights Based on Experience
We are 100% focused on serving the needs of brands in reaching Asians in USA and Canada. Based on various campaigns targeting Chinese, Vietnamese, Korean, and other Asian audience groups in North America, we have earned valuable insights that will help you attain success.
Display
Video
Rich Media
Connected TV
