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Understanding Asians

Asian Americans: Social Media Usage

Asian Americans: Social Media Usage

Ads are not the only way to reach Asian Americans. Considering their devotion towards technology and online devices, it is not surprising that Asian Americans beat the general population when it comes to using social media.

With 84% of Asian Americans on Social Media daily, Asian Americans fuel social engagement around their preferred programming.

26% of Asian Americans believe that social media is a great medium to find information about products and services.

22% of Asian Americans agree that receiving exclusive offers, discounts, and coupons is crucial on Social Media.

 

Culturally Related Advertising

Advertising has a massive influence on this community. TV Advertising is one of the most effective mediums to reach this community.

Around 40% of people agree that TV ads offer them meaningful and reliable information about the product utilization of other customers.

More than 37% believe that TV ads offer them information on bargains.

Nearly 35% say that TV ads provide information about any new product or service.

Source: https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
https://www.nielsen.com/us/en/insights/report/2019/connectivity-drives-the-asian-american-consumer-journey/

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