1. Is ThinkCultural an Ad network?
ThinkCultural is a multicultural marketing platform specializing in buying and processing digital campaigns targeting Asians settled in US and Canada across various ethnicities like Chinese, South Asians, Indians, Koreans, Vietnamese, Filipinos, and Japanese.
2. Why should you choose ThinkCultural?
It would be best to choose ThinkCultural because we specialize in advertising to varied audiences. We are a multicultural advertising agency that provides new opportunities for brands to engage with their customers outside the “majority audience.” We focus on specific consumer segments based on socio-cultural and ethnic patterns to establish a deep emotional connection that increases the chance of a conversion.
3. Why should brands focus on Multicultural Marketing?
Multicultural marketing is vital because it identifies the significance of the dissimilarities in your target customer and welcomes them. With the help of multicultural marketing, brands can appeal to various subgroups directly and guide them to engage with the brand.
4. How do DSP and DMP work?
Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) are the two essential players in the Ad Tech world that have confused interested buyers in this space.
A Data Management Platform collects and analyzes data, whereas a Demand Side Platform purchases ads based on that specific information. Information is compiled from a marketer’s DMP to DSP to help make ad buying decisions, but without being associated with other technology, a DMP cannot do much.
A brand will have all the data of its audience related to targeting in a Demand Management Platform (DMP). Once the brand determines who it wants to target with a specific ad campaign, it feeds the information into a DSP, which will connect to the Supply Side Platform (SSP).
The SSP provides different options to reach the right audience at different prices, and the DSP will determine the most suitable purchase to reach the intended target audience at the right price.
When the brand (through the DSP) is satisfied with the price and inventory publisher offers (through the SSP), the exchange happens, and the ad is purchased and delivered.
5. Is Google Ads programmatic?
Though Google Ads has the maximum targeting capabilities of a programmatic platform, it is not programmatic. Google Ads are limited to their search engine and partner sites for displaying advertisements. In addition, they use their data, but a programmatic platform uses a combination of 1st, 2nd, and 3rd party data to assess every user before displaying suitable ads.
6. What are DSP and SSP?
DSP stands for Demand Side Platform. It is an ad platform that uses a powerful Artificial Intelligence & Machine Learning-based algorithm to check the relevancy of every user to the ad and decides to purchase the inventory.
SSP stands for Supply Side Platform. It is a technology that helps publishers monetize their inventory.