Chinese New Year, also popularly known as Lunar New Year, marks the start of the Chinese calendar. People celebrate it in January or early February. In Malaysia, the Chinese New Year is considered one of the main holidays. In addition, it is a national holiday in Indonesia, Brunei, Singapore, Vietnam, and the Philippines.
It is the right opportunity for brands who want to target their ads to specific market segments. During the Chinese New Year, customers spend nearly 821 billion yuan on dining and shopping. People visit their relative’s house and give red envelopes, family reunion. They make various kinds of dishes, including dumplings, noodles, chicken, and other seafood.
Chinese New Year is all about food, wealth, and shopping. Therefore, this is one of the best times for brands advertising shopping, gifts, and wine. The unique thing about this festival is it is not celebrated by those living in China but in other areas and by those of Chinese descent who live in other parts of the world. So, as a brand, you should have an advertising plan during this time of the year.