The Dragon Boat Festival is a traditional holiday in China. Also known as the Double Fifth Festival, it falls on the 5th day of the 5th month of the Chinese lunar calendar.
The festival commemorates the death of a famous poet and minister, Qu Yuan, who committed suicide by drowning himself in the Miluo River in the 3rd century BC.
The Dragon boat festival is a fun-filled festival during which people gather near the bank rivers to watch traditional boat races. One of the main activities during this festival is eating and gifting Zhongzi- rice dumplings with fillings wrapped in bamboo leaves.
Like other Chinese festivals, exchanging gifts is an integral part of the celebrations. Gift-giving is an important business strategy in China. It demonstrates respect and goodwill and shows that you want to establish a cordial business relationship.
The culture of exchanging gifts can improve your marketing in China. In addition, this festival is a store of activities, including sports, traditions, and teams. You could make most of this opportunity by organizing competitions with prizes, or you can even sponsor a dragon boat team.