Ramadan is a significant time in the Islamic calendar. It is a one-month festival that marks the end of the one-month extended fasting during Ramadan. During this festival, Muslims fast from sunrise till sunset. The month is auspicious for devotion, discipline, and reflection.
It is a time when retailers experience a significant sales spike, so it is a great time to run promotions in Southeast Asian countries like Malaysia and Indonesia, where the number of Muslim populations is high. On this day, brands can create advertisements around people who come together to enjoy meals. Advertisers and publishers should prepare for this festival in advance, understanding its religious and cultural significance.