Our Important Media Planning & Buying Services
Digital Media
We provide planning and buying across different aspects of the media landscape. We identify the right channel and placements for our customers to ensure that all the plans are integrated and deliver the most efficient media blend for the campaign’s KPI and target audiences. We optimize the campaigns continuously, and flexibility plays a significant role - if we find something is not working, we change it.
Planning
We never start a campaign without the needed intelligence, KPIs, and a customized strategy of integrated services to deliver the best campaigns. Using industry tools and research data, we determine the most effective plan based on different factors, including consumer insights, audience behavior, and current market trends.
Reporting
With different channels, portals, networks to deal with, advertising can be a daunting task. Therefore, we ensure that you know the whole process, with our team reporting about performance daily. This way, you will be aware of what we are doing, why we are doing so, and you too can see how well your ad campaign is running.
Nowadays, customers are empowered, sophisticated, and active across several digital platforms. One of the significant benefits of contacting us for media planning is focusing on media with high chances of getting converted first. While leaving some money behind, that is envisioned to drive engagement and brand awareness with prompt people in the buyer’s journey and need some encouragement.
Our media planning & buying service ensures optimum buys in less time so that businesses can improve their brand value and attain high ROI. Along with determining planning and strategic research, we formulate a buying strategy that is effective and efficient for the business campaign. We have a team of professionals who find the right target, deliver the critical message and drive lucrative sales. Our media professionals strategize, negotiate, and buy ad placements while considering the advertising product, target audience, and campaign objectives. In addition, we have the experience and knowledge to understand the right platform and how to use the budget to reach our business mottos.
We plan, design, execute and handle display ad and mobile search-based campaigns as part of our media planning and buying strategies. Let us navigate the ethnic media puzzle and design strategies, creative sponsorship, and content-rich campaigns to strengthen your brand without spending too much. To create an efficient media strategy, we do a complete situation analysis to achieve a bird’s-eye view of the brand’s purpose. We consider three main interactions and components: Customer, Product, and Media. Customer interaction is mostly product usage or consumption. Finally, the customer and media interactions are media usage or the habits of your target audience. Before creating a media strategy to achieve long-term brand goals, we consider all these factors.
Our Process
Research
It is essential to get the correct information about the right target audience. We can organize phone surveys and small groups to define strengths, weaknesses, and opportunities for improvement and growth. Deciding on the primary and secondary target demographics plays a vital role in the success of a media plan.
Placement
We use different criteria while choosing media for customers. Factors like income, lifestyle, current events, and education are all considered. Also, we believe in your competitors and the competitiveness of the market.
Analysis
It is one of the significant points in our process. We ensure that every penny planned and spent delivers maximum readers, viewers, listeners, likes, and clicks. We keep changing and reviewing the process to find what suits your brand the best.