Starting from 21st May and continuing till 21st June is the time for Mid-year sales in Southeast Asia. It is a significant time when advertisers run discounts and promotions of about 70% or more on products and services. It is when they try to get rid of the old stock and prepare for the new season.
Publishers can prepare for promoting the advertisers in Southeast Asia. But, first, they need to find which advertisers are planning to run promotions and reach them in advance.